Bayer Inc.
Corporate Communications
The Challenge
Bayer Canada faces the same challenge that every other Canadian office of a multinational company faces: how do you tell your story in a made-in-Canada way while taking full advantage of the parent brand’s powerful existing equity?
Our Solution
For the past five years Company B has helped Bayer articulate a Canadian expression of the global Bayer brand, to both its own employees and the Canadian public. Every piece of communication we’ve created for Bayer, from corporate brochures, a web site, intranet and e-newsletter to internal programs like employee orientation, wellness and green initiatives has successfully merged a Canadian identity with the larger corporate vision, giving Bayer the best of both worlds.